Business Breakthrough 3.0

Business Breakthrough 3.0

An accessible, no-nonsense guide filled with actionable steps for transforming your company and implementing sustainable change

The best-selling guide is now available!

Are you ready to break free of your old ways of doing business and transform your company from within?  Eager to build teams of engaged employees who bring their best selves to work – every day? Ready to weave sustainability and cultural longevity into the very fabric of your company? Then BUSINESS BREAKTHROUGH 3.0 is the book for you.

Experts Lee Atchison and Ken Gavranovic, who share a combined over 60 years of business and technology experience, provide a no-nonsense, step-by-step methodology to clarify how your company actually operates and uncover the entrenched patterns that are holding you back. They explain that leading by gut instinct will keep you spinning in circles, while putting your key business data to work will help you grow a thriving organization.


Based on the authors experience working with hundreds of leaders around the world, the Business Breakthrough 3.0 approach not only leverages the universal motivational drivers embedded in every person, but uses data to identify what’s working and what’s not within your company.

Business Breakthrough 3.0 involves five distinct processes:

  • Establishing and actively embracing a company mission, vision, and set of core values
  • Using a formal critical-thinking framework to organize how your company makes decisions
  • Understanding what to measure and knowing how to use the data correctly
  • Optimizing your organizational structure to drive successful actions
  • Leveraging a market growth strategy for sales success.

BUSINESS BREAKTHOUGH 3.0 is the ultimate guide to overcoming entrenched patterns and building a highly profitable organization that attracts and retains people who truly love their jobs.

What readers and reviewers are saying about
Business Breakthrough 3.0

"In Business Breakthrough 3.0, Ken and Lee offer practical insights based on their experience to drive transformations and optimize agility." —Ed Smith, Former CTO Anthem, CTO/CIO Cox Automotive, CIO Equifax

"Business Breakthrough 3.0 is a powerful and pragmatic guide to the systems and processes to be successful in business, no matter your role." —Colin Bodell, CTO Bazaarvoice, Former VP Amazon, VP Shopify

"Few executives have this level of understanding and perspective in technology and technology enabled business. Ken and Lee's unique insights are rooted in a broad and deep base of leadership and technical experience and expertise." —Phil Seskin, Advisor, Board Director, Former Head of Strategy and Development for Verizon Communications

"Ken and Lee's approach to data, methodologies and critical thinking frameworks really turned things around for us. I now have a much better sense of where the business is at and where to invest my focus." —Jim Gochee, CEO Blameless, Former CPO New Relic.

"Ken and Lee bring their incomparable expertise in large-scale cloud architecture to the design of high-performance organizations. A must read!" —Lloyd Taylor, CTO/COO Alembic Technologies, Board of Directors, The Athena Alliance, Partner, Better Ventures

"Ken and Lee's ability to explain core business concepts - new, old, and resurgent - is both powerful and refreshing. Reading each chapter inspires my next workplace conversation!" —Ryland Leyton, Senior Business Analyst and Agile Coach at Cognizant Microsoft Business Group, Author of The Agile Business Analyst



Amazon Best Sellers

#1 in Startups, #1 in Strategic Management, and #1 in Entrepreneurship Management.

BUSINESS BREAKTHOUGH 3.0 is available now!